Articles about business growth, productivity, marketing, AI tools, and methodologies.
Discover how to achieve brand positioning in the minds of consumers with strategies and examples from successful brands.
Fractional CMO for businesses: discover its meaning, what it does, its main functions and how it can benefit your company.
Discover what a KPI is in this detailed guide. Practical examples of how these key performance indicators can drive your business.
Harness the power of Artificial Intelligence (AI) and ChatGPT with these free extensions for Google Chrome
How the AAARRR funnel works, explained simply. Measure your metrics using growth hacking.
Discover what cognitive biases are in marketing. Explore real examples and learn about the different types that affect our decisions.
Discover how to create an effective value proposition. Examples and the canvas model for an irresistible value proposition.
The best AI tools for business — covering marketing, sales, customer management, accounting, and more.
I share my 12 years of experience as a digital nomad — including job types, opportunities, and everything you need to know to become one.
Market niche: a key business opportunity. In this guide you'll learn how to find a profitable market niche in 2023, with real examples.
In this article we explore the empathy map — a powerful tool for better understanding your ideal customer. Includes PDF template.
Which is the better streaming platform, YouTube or Twitch? Monetization, pros, and cons for content creators.
How to book and schedule appointments with your clients using appointment management software — for free and with ease.
A free guide to running experiments in your business — because experimentation is a key driver of growth hacking.
A guide on how to create a newsletter — one of the most powerful inbound marketing strategies for your business.
What a smoke test is and how to run one — one of the pillars of software testing and the Growth Hacking methodology.
Managing your online community is essential for a business. The most common mistakes when building an online community and how to avoid them.
How to use an electric height-adjustable desk if you work from home. My experience choosing an ergonomic, height-adjustable standing desk.
In this article I explain what growth hacking is, from a growth hacker's perspective. Apply growth hacking to your digital marketing strategy.
Customer management to provide great service and build loyalty in your business. My pre-sale solution to avoid misunderstandings with clients.
Spotify Wrapped was one of the most viral marketing strategies of 2022. Discover the key takeaways from this campaign that you can learn from and apply to your business.
Discover what a buyer persona is and how to create one step by step with my template. A buyer persona example for your product or service.
The Pomodoro Technique is a highly effective method not just for studying, but also for working. How to apply the Pomodoro technique in your work.
Kanban: an agile methodology that uses a board to optimize workflow. Advantages and how to implement the Kanban methodology in your company.
What is an MVP (a Minimum Viable Product), what is it used for, and what does a proper MVP look like? Today we talk about MVP, answering all these questions with concrete examples.
The different prioritization techniques that will help you prioritize everything. The best methods, including the Eisenhower Matrix and MoSCoW.
